{"id":1096,"date":"2021-03-06T16:49:28","date_gmt":"2021-03-06T16:49:28","guid":{"rendered":"https:\/\/cornerstonedm.co.uk\/?post_type=cs_blogs&p=1096"},"modified":"2023-06-07T13:55:17","modified_gmt":"2023-06-07T12:55:17","slug":"improve-website-accessibility","status":"publish","type":"cs_blogs","link":"https:\/\/cornerstonedm.co.uk\/blog\/improve-website-accessibility\/","title":{"rendered":"Improved website accessibility is a win-win for everyone."},"content":{"rendered":"\n
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Don\u2019t make the mistake of viewing website accessibility improvements as worthy but of little real benefit to your organisation. In this blog, we explain the many benefits of accessible websites to both operators and users, the variety and scale of disability in the UK, and what steps can be taken to enhance your digital accessibility.<\/h3>\n

There are some interesting facts and figures which may surprise you, including how common some disabilities are and the sheer buying power of customers categorised as disabled.<\/p>\n

So, whether you operate an existing website or are considering a new website, better accessibility to your online content for all users should be an important consideration in your marketing and communications plans.<\/p>\n

As an ethical and entrepreneurial agency, we\u2019re proud to work with public and private sector clients to make more-accessible websites and reap the multiple benefits that result from the changes. \u00a0Benefits for our clients include boosts for their audience reach, reputation, SEO<\/a> and sales, and improved engagement with existing and new customers, communities and wider society.<\/p>\n

So, for commercial, technological, social and legal reasons, website accessibility is a wise investment which more organisations across all sectors are choosing.<\/p>\n

An accessible website can be the one of the easiest ways to do business with many people including those with disabilities. We can help you make the changes and we love these types of projects.<\/p>\n

Better digital accessibility is already benefitting millions of people year on year, including older people whose abilities change as they age but are increasingly using digital technology.<\/p>\n

Businesses benefit too because disabled consumers have a combined spending power of \u00a3200 billion a year. So, don\u2019t miss out on the sales potential of good website accessibility.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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Let\u2019s look at accessibility issues and how society is adapting in a bit more detail.<\/h3>\n <\/div>\n
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Web accessibility means that people with permanent or temporary disabilities, mild or more severe, can perceive, understand, navigate and interact with your website. Other conditions and situations faced by users, such as slow internet provision, can hinder website accessibility too and should be considered.<\/p>\n

The various benefits mean that accessibility should be a prime consideration for all organisations and departments within them. \u00a0You\u2019ll save time and money by considering these factors at the start of a website design project<\/a>. But accessibility improvements can also be made to existing websites.<\/p>\n

Awareness of disability and accessibility needs is much better understood today than in the past. \u00a0This can be seen in many commonplace examples including accessible transport, workplaces, education, homes, retail, leisure, sport and media, such as TV subtitles and online video captions. Your organisation\u2019s marketing and website accessibility can be improved too.<\/p>\n

It\u2019s useful to realise just how varied and widespread disability can be.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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Permanent and temporary disability in the UK.<\/h3>\n <\/div>\n
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Three million people in the UK have some kind of permanent disability or impairment, from milder to more significant forms.<\/p>\n