{"id":13092,"date":"2023-05-25T11:49:43","date_gmt":"2023-05-25T10:49:43","guid":{"rendered":"https:\/\/cornerstonedm.co.uk\/?post_type=cs_blogs&p=13092"},"modified":"2023-09-25T16:19:52","modified_gmt":"2023-09-25T15:19:52","slug":"seo-trends-2023","status":"publish","type":"cs_blogs","link":"https:\/\/cornerstonedm.co.uk\/blog\/seo-trends-2023\/","title":{"rendered":"SEO Trends In 2023: What To Expect For SEO in 2023"},"content":{"rendered":"\n
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SEO<\/a> has come a long way since 1995, and while a lot has changed, the core principle remains the same \u2013 how to organically drive more traffic to your website and to get your website to the top of the search results.<\/p>\n

When it comes to SEO<\/a>, search habits change and Search Engines are consistently evolving to provide the best possible result for a user. It\u2019s important to keep up to date with upcoming trends, our abiding message is don\u2019t get left behind<\/i><\/b>, and with that in mind, we\u2019re going to take you on a journey of what to expect of SEO<\/a> for the remainder of 2023.<\/p>\n\n

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Why is it important to keep your SEO knowledge up to date?<\/h3>\n <\/div>\n
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In its simplest form, the Google algorithm<\/a> is built to provide the best result and experience for the user. Since the birth of the internet, Google has been consistently evolving, countless trends and tactics have come and gone.<\/p>\n

Many things that worked well in the early days of the internet simply just don\u2019t work anymore, it\u2019s crucial to stay up to date with modern tactics so that your website doesn\u2019t get left behind in the dust and you can prioritise things that will have the biggest impact in 2023.<\/p>\n

Despite the Google algorithm<\/a> consistently changing over time, there are a few basics of SEO<\/a> that have stuck around, and we think they are here to stay.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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What Remains Important For SEO in 2023?<\/h2>\n

Whilst SEO<\/a> is ever changing with constant algorithm updates from Google<\/a>, we are confident that these aspects of SEO<\/a> will remain a staple focus for years to come.<\/p>\n\n

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Quality content<\/h3>\n <\/div>\n
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There is a range of different signals that Google\u2019s algorithm<\/a> uses to index and rank a page but content has been, and will continue to be, an extremely significant<\/strong> ranking factor.<\/p>\n

Without quality content, Google<\/a> doesn\u2019t have nearly enough information about a page to be able to index it and rank it.<\/p>\n

Sure, there are certain keywords\/queries that are outliers and don\u2019t necessarily rely purely on content. And sure, there are still other signals that can help a page rank such as the anchor text of a link (backlinks & internal links), title tags, image alt text etc\u2026 but the bottom line is, quality content is crux of these signals.<\/p>\n

Search engines will crawl the content of a page, and then will process this information for how viable it is for search. Google\u2019s algorithm<\/a> has developed over the years to record a large range of key signals to help understand the intent of the content. It\u2019s this information that helps to rank a page for a certain keyword.<\/strong><\/p>\n

This process has been the same since the beginning of Google<\/a>; the only difference is that as time has moved on, Google\u2019s algorithm<\/a> has advanced; meaning the way it ranks content is much more sophisticated.<\/p>\n

As Google continues to push core updates, to improve their search engine, there\u2019s one thing that will continue to stay afloat and that\u2019s quality content. Search engines have the difficult task of understanding what a \u2018quality\u2019 result means. Luckily, they don\u2019t leave it up to us to guess…<\/p>\n

Google<\/a> provides a lot of guidance as to what they are looking for with the \u2018Search Quality Rater Guidelines<\/a>\u2019 which is a document that can be used as a reference for conditions and elements that should be considered for creating valuable, high-quality content.<\/p>\n

Google<\/a> also pushes a simple acronym that can be used for creating quality content \u2013 E-E-A-T (Expertise, Experience, Authoritativeness & Trustworthiness),<\/a> learn more about E-E-A-T later in this article.<\/p>\n\n

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Quality Backlinks<\/h3>\n <\/div>\n
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Backlinks are often referred to as the currency of the internet and we think that they\u2019ll continue to be for years to come. But why?<\/p>\n

Backlinks are one of the biggest ranking factors for a page especially from high quality and relevant websites. Links are a signal to Google that the page is trustworthy, credible and authorative; the more links that a page gets, it further strengthens these signals. High quality links have historically been a major ranking factor.<\/p>\n

But don\u2019t just take it from us. Take it from Google themselves<\/a>:<\/p>\n

\u201cone of several factors we use to help determine this is understanding if other prominent websites link or refer to the content. This has often proven to be a good sign that the information is well-trusted\u201d<\/strong><\/p>\n

This is just one mentions of links, but Google often references links alongside it being an indication of trust and reputation. You can see these references across their site and official documentation when detailing how they measure the \u2018quality\u2019 of a page.<\/p>\n

Over the years, Google has rolled out a range of different algorithm updates that tackle backlinks. One of these important updates was Penguin. The Penguin update tackled spammy links, it\u2019s now an essential part of the Google algorithm; it helps Google to better evaluate the quality of links. So, much like content, with links it\u2019s quality over quantity.<\/p>\n

High quality backlinks don\u2019t just rely on DR. High quality backlinks need to be highly relevant, reputable\/authoritive, and they need to appear natural. Build backlinks with these metrics because they\u2019re are going nowhere!<\/p>\n\n

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SEO Trends For 2023<\/span><\/h2>\n

We’ve mentioned what we think is likely to stay important in SEO. With the ever-changing landscape that is Google, here is our top 8 SEO trends that we think are worth keeping an eye on in 2023:<\/span><\/p>\n\n

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1. E-E-A-T<\/h2>\n

Google<\/a> made significant changes to its Quality Rater Guidelines (QRG)<\/a> for searching in late 2022. Arguably, the most important was the addition of an extra E to the start of the popular acronym E-A-T \u2013 Expertise, Authoritativeness, Trustworthiness.<\/p>\n

E-A-T has become E-E-A-T<\/a>, the extra E introducing Experience to the concept, which indicates that quality content can be evaluated through the lens of understanding the extent to which the content creator has first-hand experience of the topic.<\/p>\n

Google<\/a> says experience puts trust at the centre of this new concept, making it the \u2018most important member of the E-E-A-T<\/a> family\u2019.<\/p>\n

\"Google<\/p>\n

Google also provides other examples of important concepts, such as:<\/p>\n