{"id":10290,"date":"2022-03-01T14:53:16","date_gmt":"2022-03-01T14:53:16","guid":{"rendered":"https:\/\/cornerstonedm.co.uk\/?post_type=cs_services&p=10290"},"modified":"2023-05-09T15:37:50","modified_gmt":"2023-05-09T14:37:50","slug":"influence-and-change-pr","status":"publish","type":"cs_services","link":"https:\/\/cornerstonedm.co.uk\/service\/pr-agency-manchester\/influence-and-change-pr\/","title":{"rendered":"Influence and change PR"},"content":{"rendered":"\n
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Influence and change PR<\/h1>\n

Good PR extends way beyond generating visibility and awareness.<\/p>\n

It is a powerful tool to persuade, provoke, influence and potentially change behaviour.<\/p>\n

Harnessing that power takes tactical skill, expertise and knowledge. It\u2019s not a quick fix but it can ultimately reap significant rewards.<\/p>\n

Our strategies go over and above to implement creative ways to influence and change. From inspirational storytelling to lobbying campaigns and social influencers, we have a reputation for using creative methods to leverage coverage and engagement that makes a real difference to our clients.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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How PR builds influence and change<\/h3>\n

The Chartered Institute of Public Relations (CIPR) defines PR<\/a> as follows:<\/p>\n

\u201cPublic Relations<\/a> is about reputation – the result of what you do, what you say and what others say about you.<\/p>\n

\u201cPublic Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour.<\/p>\n

\u201cIt is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics (the audience that\u2019s important to a business or organisation).\u201d<\/p>\n

Thank goodness they\u2019ve said it. We haven\u2019t the time to contemplate our navels, we\u2019re busy making it happen \u2013 instinctively, intuitively, innovatively.<\/p>\n

It\u2019s all about you \u2013 and them<\/strong><\/h3>\n

We care passionately about how your business or organisation is seen by the audience that\u2019s important to you. We\u2019ll go to great lengths to share your mission and vision to influence your audience, after all it\u2019s not easy getting someone to do something they hadn\u2019t necessarily thought of doing.<\/p>\n

How do we do that? The simple answer is that there isn\u2019t a simple answer – just lots of questions to begin with.<\/p>\n

We\u2019ll start where we always start \u2013 finding out about you. How do you see yourself? How are you seen by your audience\/customers? How do you want to be seen? Who do you want to reach? How can we reach them on your behalf? What makes you different from your competitors? Questions, questions.<\/p>\n

It\u2019s only by understanding you, your business or organisation and its goals, that we can begin to plan how to influence your audience and change behaviours.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n
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How are we going to influence and change?<\/h3>\n