{"id":10519,"date":"2022-06-09T13:43:40","date_gmt":"2022-06-09T12:43:40","guid":{"rendered":"https:\/\/cornerstonedm.co.uk\/?post_type=cs_services&p=10519"},"modified":"2023-05-11T11:09:20","modified_gmt":"2023-05-11T10:09:20","slug":"content-marketing","status":"publish","type":"cs_services","link":"https:\/\/cornerstonedm.co.uk\/service\/pr-agency-manchester\/content-marketing\/","title":{"rendered":"Content marketing"},"content":{"rendered":"\n
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Content marketing agency based in Manchester<\/h1>\n

You have something to say, and you need the right audience to hear it and see it – you need content marketing.<\/p>\n

Content marketing relies on quality content that is creative, relevant, valuable and engaging. It is distributed through carefully considered channels to garner the desired results \u2013 be it boosting brand awareness, sales, conversions or loyalty.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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What is content marketing?<\/h2>\n

According to the Content Marketing Institute<\/a>, content marketing is, and we quote, \u2018a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2014 and, ultimately, to drive profitable customer action.\u2019<\/p>\n

We know that, of course, but it\u2019s a nice, succinct way of summing up exactly what our content marketing is all about.<\/p>\n

What we also know, and the institute agrees, two of the most important words in that sentence are \u2018valuable\u2019 and \u2018relevant\u2019. Take them out and what you\u2019ve got is \u2013 potentially \u2013 spam! In other words, if your content isn\u2019t valuable or relevant, it\u2019s going to get lost in the avalanche of information that reaches our eyes and ears every day.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n
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Why is content marketing important?<\/h2>\n

Content marketing educates your audience about the products and services you offer. Think about it, the fact you\u2019re reading this shows content marketing in action!<\/p>\n

If you like what you read and get in touch with us then our content marketing will have fulfilled another goal \u2013 to boost conversions in that the reader becomes the customer.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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Our PR experts produce content that hits the mark<\/h2>\n

Another way of looking at content marketing is the process of planning, creating, distributing, sharing, and publishing content with the goal of reaching your target audience and increasing brand awareness, sales, engagement, and loyalty.<\/p>\n

As a full-service agency with expertise in strategy, digital, web, print\/signage, design and PR, we have\u00a0 experience and know-how of all the channels – such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more – that will ensure your content fulfils its goal.<\/p>\n

And regardless of the channel, or combinations of channels we choose for you, you can be assured your content will hit the mark, thanks to its polish and power that come as standard courtesy of our experienced<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n
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How does content marketing attract potential customers?<\/h2>\n