{"id":11226,"date":"2023-01-17T11:35:25","date_gmt":"2023-01-17T11:35:25","guid":{"rendered":"https:\/\/cornerstonedm.co.uk\/?post_type=cs_services&p=11226"},"modified":"2023-05-11T11:03:34","modified_gmt":"2023-05-11T10:03:34","slug":"strategic-writing","status":"publish","type":"cs_services","link":"https:\/\/cornerstonedm.co.uk\/service\/pr-agency-manchester\/strategic-writing\/","title":{"rendered":"Strategic writing"},"content":{"rendered":"\n
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Strategic writing<\/h1>\n

As an integrated agency we offer multiple services, but it takes a content strategy to pull all of those elements together to ensure consistency and direction. It\u2019s rather like a map and charts those content examples \u2013 such as PR<\/a>, social media, design<\/a>, digital marketing<\/a> \u2013 through to the destinations of business goals and objectives. It\u2019s an ongoing transformational process which we regularly analyse and assess to ensure that it is achieving maximum results.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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How does strategic writing work?<\/h3>\n <\/div>\n
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Have you ever wondered why your local supermarket is laid out like it is? Have you noticed the similarities between different stores? For example, fresh produce is almost always near the entrance.<\/p>\n

Think of the layout of a supermarket as a content strategy. It\u2019s a shop with many, many different products to sell, all positioned to their best advantage to maximise sales.<\/p>\n

As a fully integrated agency, we have expertise in many disciplines, and rather like the supermarket, we\u2019ll use them to their full advantage to position your business, brand and products to maximise your goals and objectives.<\/p>\n

We create many forms of content \u2013 more of that later – but without a strategy that\u2019s all it is; content. There\u2019s a reason why fresh produce is almost always near the store entrance (Google it), and there\u2019s a reason why our carefully honed strategy will elevate your content to the next level.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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Process<\/h2>\n

What should every good content strategy consist of? The answer is goals. What do you want to achieve, what does success look like, how are you going to measure it? Every content campaign should be tracked and measured and that means defining the goals as precisely, and in as much detail as possible, from the outset.<\/p>\n

Next, we need to map activity. All new Cornerstone clients go through an in-depth onboarding process that leaves no stone unturned, and from there we\u2019ll create a strategy that will involve our vastly experienced PR professionals<\/a>, who will identify the best channels for your content. This includes a calendar of activity to ensure your strategy is sustained and consistent.<\/p>\n

Then we’ll decide on the content to match your goals. This is definitely not a one-size-fits-all experience. The best content strategies use a combination of content types to capture audience interest from different angles. We\u2019ll match the content to the channels, and consider what tools we are going to employ to hit the mark.<\/p>\n

We\u2019ll also consider your budget. Content marketing<\/a> is an investment ultimately designed to generate leads and revenue. Assigning a proper budget that will allow your strategy to succeed is vitally important.<\/p>\n

All of this is an ongoing, transformational process which we regularly analyse and assess to ensure that our strategy is achieving maximum results.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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An integrated approach<\/h2>\n

As an integrated agency, we have a wide spectrum of expertise:<\/p>\n