{"id":11734,"date":"2022-10-24T16:20:04","date_gmt":"2022-10-24T15:20:04","guid":{"rendered":"https:\/\/cornerstonedm.co.uk\/?post_type=cs_services&p=11734"},"modified":"2023-03-13T12:45:02","modified_gmt":"2023-03-13T12:45:02","slug":"brand-strategy-agency","status":"publish","type":"cs_services","link":"https:\/\/cornerstonedm.co.uk\/service\/marketing-strategy\/brand-strategy-agency\/","title":{"rendered":"Brand strategy"},"content":{"rendered":"\n
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Brand strategy agency<\/h1>\n

Standing out from the crowd is something all businesses strive for. A brilliant brand strategy makes that possible and builds customer loyalty through the sum of its many parts.<\/strong><\/p>\n

What is brand strategy? It\u2019s a blueprint to help a business connect and win favour within its marketplace, to help customers easily recognise and remember the brand and its product(s) and create a sense of belonging among its consumers.<\/p>\n

But it\u2019s not just about products, logos, websites and names. A brand is all of that and more. A strong, successful brand has a sprinkling of stardust \u2013 yes, it\u2019s that difficult to pin down, which is why you need expert guidance. That\u2019s where Cornerstone comes in.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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What makes up a brand strategy?<\/h2>\n\n
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It starts with purpose \/ proposition<\/strong>, and how that can differentiate your business from your competitors. According to\u00a0Business Strategy Insider<\/a>, purpose can be seen in two ways:<\/p>\n