{"id":9819,"date":"2021-10-07T10:26:05","date_gmt":"2021-10-07T09:26:05","guid":{"rendered":"https:\/\/cornerstonedm.co.uk\/?post_type=cs_services&p=9819"},"modified":"2025-01-28T16:23:40","modified_gmt":"2025-01-28T16:23:40","slug":"digital-pr","status":"publish","type":"cs_services","link":"https:\/\/cornerstonedm.co.uk\/service\/pr-agency-manchester\/digital-pr\/","title":{"rendered":"Digital PR"},"content":{"rendered":"\n
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Digital PR agency based in Manchester<\/h1>\n

What is digital PR? Good question. Just like any PR, it\u2019s a strategy to increase awareness of your business, brand or organisation, as well as improve its reputation.<\/p>\n

The growth of digital technology has created an array of additional channels that enable us to create the perfect PR campaign.<\/p>\n

By getting the best out of digital PR, we can help build links and authority for your website, helping to drive stronger SEO<\/a> value and create a larger digital footprint for you to reach your target customer or audience, and for them to find you.<\/p>\n

Our PR, creative, digital and social media teams will work together to create a strategy that\u2019s right for you. We\u2019ll explain every tactic, taking the mystery out of how digital PR will benefit your business, brand or organisation.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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In a world obsessed with clicks, views, and shares, digital PR cuts through the clutter by building trust, authority, and a reputation that lasts\u2014through quality content, strategic SEO, and creative storytelling that puts your brand in the spotlight.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n
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\n How can we use digital PR for you?\n <\/h2>\n\n
\u2022 Digital content<\/a>\u2022 Backlinking<\/a>\u2022 Thought Leadership and Opinion<\/a>\u2022 Newsjacking<\/a>\u2022 Trade, National and Local PR<\/a>\u2022 Reporting<\/a>\n <\/div>\n\n

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\u2022 Digital content<\/h3>\n

Our experts can create content for any digital channel, and we know how essential it is to have the best quality content to increase organic traffic.By concentrating on quality, we can put your website at the forefront of your sector. We\u2019ll do that by creating beautifully crafted content and closely monitoring what\u2019s getting the hits and what\u2019s not.<\/p>\n

But it doesn\u2019t matter how good your website is if it can\u2019t be found on Google. That\u2019s where our SEO and PPC expertise comes in to play. Content is carefully generated with SEO and your business objectives in mind, whilst PPC drives traffic and sales linked to your sales and marketing campaign goals and aspirations.<\/p>\n

Quality content is key to your social media activity too. We can achieve results by upping your social media game through quality social media content creation to increase the number of followers and engagement, while supporting all the above with well-written email campaigns and automation to drive customer retention and referrals.<\/p>\n\n <\/div>\n

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\u2022 Backlinking<\/h3>\n

Backlinking is all about the relevance, the quality and the authority of what your website content has to offer.<\/p>\n

There is no better endorsement of that fact than when one website links back to yours as a source of information. It can be notoriously difficult to achieve, but with our emphasis on quality digital PR and content creation, we can help you strive for excellence and earn the recognition you deserve, and the SEO rankings you need to continue growing your online presence.<\/p>\n\n <\/div>\n

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\u2022 Thought Leadership and Opinion<\/h3>\n

You\u2019re at the top of your game and that status could reflect in your brand. Through thought leadership \u2013 your opinions and insight \u2013 we would ensure your target audience sees you and your brand in the most positive light.<\/p>\n

As a PR agency<\/a>, our PR team will seize on the opportunities to spot the stories that you could comment and expand upon, sharing insight based on your knowledge and experience.<\/p>\n

We could go further and suggest a white paper \u2013 a report or guide to inform readers on a complex issue presented through your point of view.<\/p>\n

Or, we could put you forward as an industry expert for comments in leading news and trade publications, or to provide social commentary on a particular issue.<\/p>\n

There are plenty of opportunities and we won\u2019t miss them.<\/p>\n\n <\/div>\n

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\u2022 Newsjacking<\/h3>\n

We recommend PPC as an element of a client\u2019s wider digital and marketing strategy. As part of that we manage monthly, ongoing PPC campaigns or create campaigns for a specific brand or marketing project. We always propose a full strategy before ads are set live to ensure the best possible results are achieved. This includes keyword research, channel research, audience discovery and schedule and budget.<\/p>\n\n <\/div>\n

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\u2022 Trade, National and Local PR<\/h3>\n

Of course, there is nothing more effective than getting your story into the media, whether it\u2019s local, national or the relevant trade press. Our clients are well accustomed to earning coverage locally, regionally and nationally to help grow their brand presence, consumer confidence in their offering and backlinks to their online sites.<\/p>\n

Again, our experienced PR team always have their antennae primed for what could provide your business, brand or organisation with coverage to enhance your brand and reputation.<\/p>\n\n <\/div>\n

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\u2022 Reporting<\/h3>\n

None of what we\u2019ve explained here would mean anything if we couldn\u2019t provide the data to support our digital PR campaign.<\/p>\n

Our teams are constantly monitoring responses, keeping tabs on website hits down to the smallest detail, and constantly tracking social media audiences, engagement, likes, comments, shares and retweets as well as email open and click through rates.<\/p>\n

When it comes to published content, we\u2019ll provide insights into the value of the links and content we\u2019ve created and the estimated value if it were paid media.<\/p>\n

And in line with our honest and ethical approach to everything we do, we\u2019ll tell you exactly what\u2019s right for you.<\/p>\n

The more your content is found and shared, the more your reputation and status grows. Let us take you on that journey.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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\n Our process\n <\/h2>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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Audit<\/h3>\n

Whether it’s social media presence, SEO visibility, PPC performance, user experience on your site, email marketing, or all of the above, we delve deep into your current set up to audit what’s working, what could be improved, and how you benchmark against your competitors.<\/p>\n\n <\/div>\n

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Strategy<\/h3>\n

Based on our findings, we propose an actionable strategy for us all to move forward with. If you’re after the full digital marketing mix, we usually propose 12-month strategies to give you the best results, whereas projects can vary in strategy length. But whether it’s three months or three years, we craft strategies that are effective, efficient and easy to digest.<\/p>\n\n <\/div>\n

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Action<\/h3>\n

As soon as you\u2019re happy, we set to work. Every step is designed to deliver positive change, growth and results.<\/p>\n\n <\/div>\n

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Testing<\/h3>\n

Making sure what we’re doing is working is big part of what we do so where appropriate we will always test, test and test again to make sure everything runs smoothly once the project or piece of work is live.<\/p>\n\n <\/div>\n

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Reporting<\/h3>\n

We provide regular reports to give you full visibility and evidence your bespoke digital strategy is working. We regularly liaise work with you to ensure you’re happy with the results and timescales.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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Building Authority, Amplifying Reach<\/h2>\n

From crafting quality content that drives organic traffic to securing backlinks that boost credibility, our digital PR strategies are designed to elevate your brand. With expertise in SEO, PPC, thought leadership, and reactive PR, we\u2019ll ensure your business stands out, builds trust, and creates lasting connections with your audience. Let us tell your story, amplify your voice, and grow your online presence.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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Our Work<\/h2>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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Care<\/h3>\n\n #pharma #local <\/span> <\/i><\/span>\n <\/a>\n <\/div>\n <\/div>\n\n \n\n <\/div>\n <\/div>\n <\/div>\n
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\n Interested in working with us? We’d love to hear about your next project\n <\/h2>Get in touch<\/a>Request a brochure<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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